South Fraser Animal Hospital (“we,” “our,” or “us”) is committed to protecting the privacy of our clients and website visitors. This Privacy Policy explains how we collect, use, disclose, and protect personal information through our website at southfraseranimalhospital.com, our communications channels, and our marketing activities.
This policy applies to all personal information collected through our website, appointment and contact forms, telephone communications, and text message programs. By using our website or communicating with us, you agree to the practices described in this policy.
This policy has been prepared in compliance with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA), the British Columbia Personal Information Protection Act (BC PIPA), Canada’s Anti-Spam Legislation (CASL), and all applicable US state consumer privacy laws applicable to the regions where we advertise and serve clients online.
We collect personal information you voluntarily provide when you:
The types of information we may collect include your name, phone number, email address, pet’s name, and the nature of your service inquiry.
When you visit our website, we and our analytics partners automatically collect certain technical and behavioral information, including:
This information is collected through analytics tags and cookies and is used to understand how our website is used and to improve our online services.
We use third-party communication and scheduling platforms to manage appointments, send reminders, and process inquiries. These platforms may collect and store the content of your communications with us, including messages, call transcripts, and scheduling information. See Section 7 for additional details on call recording and AI-assisted communications.
We use the personal information we collect for the following purposes:
We may send you text messages for appointment reminders, follow-up communications, and operational notifications related to your pet’s care. By providing your mobile number and opting in to SMS communications, you consent to receive these messages in accordance with CASL and applicable law.
Opt-out: Reply STOP at any time to unsubscribe from all SMS messages. We will process your opt-out request within ten (10) business days.
Help: Reply HELP for assistance or contact us at southfraseranimalhospital@gmail.com.
Other methods: You may also opt out by calling us at (604) 855-0770 or by any other reasonable method of notifying us of your preference.
Message and data rates may apply. Message frequency varies. We do not sell or share your mobile number with third parties for their own marketing purposes.
We use the following categories of cookies and tracking technologies on our website:
Essential Cookies: These cookies are required for the website to function. They enable core features such as security, session management, and basic site functionality. Essential cookies are always active and cannot be disabled through our cookie consent tool.
Statistics Cookies: These cookies allow us to measure and analyze how visitors interact with our website, including which pages are visited most often and how users navigate between pages. This information is collected in aggregate and used to improve our website. Statistics cookies require your consent.
Marketing Cookies: These cookies are used to deliver relevant advertising to you on other websites and platforms based on your visit to our website, and to measure the effectiveness of our advertising campaigns. Marketing cookies require your consent.
When you first visit our website, you will be presented with a cookie consent notice. Cookie consent infrastructure on our website has been configured by VSA Vet Media Inc. on our behalf. You may accept all cookie categories, select specific categories, or reject non-essential cookies. You can update your preferences at any time using the cookie settings tool on our website.
Our website recognizes the Global Privacy Control (GPC) signal and other universal opt-out mechanisms (UOOM) supported by your browser or browser extension. If your browser is configured to send a GPC or UOOM signal, we will treat it as a request to opt out of the sale or sharing of your personal information for cross-context behavioral advertising purposes.
We use online advertising services, including search advertising and social media advertising platforms, to promote our clinic to current and prospective clients. As part of these services, we may participate in remarketing programs that allow us to display advertisements to people who have previously visited our website when they visit other websites or use other online services.
These advertising services use cookies, pixel tags, and similar technologies to recognize your browser or device and to serve relevant advertising. Information collected through these technologies is used for purposes such as ad targeting, frequency management, and conversion measurement. It is not used to identify you personally.
You may opt out of personalized advertising through the following tools:
You may also manage your advertising preferences through the cookie settings tool on our website.
We work with third-party service providers to operate our website and deliver our services. These providers process personal information on our behalf and are contractually required to protect it in accordance with applicable privacy law. We categorize our third-party service providers as follows:
We do not sell your personal information to third parties.
No artificial intelligence system is used to make medical or clinical decisions regarding your pet’s care. All clinical assessments and care recommendations are made exclusively by our licensed veterinary professionals.
Calls to and from our clinic may be recorded for quality assurance, staff training, and operational purposes. We disclose this practice in accordance with applicable Canadian privacy law, including BC PIPA. By continuing a call with our clinic, you acknowledge that the call may be recorded. If you do not wish your call to be recorded, please inform our staff at the beginning of the call.
We may use automated tools to send appointment reminders, follow-up messages, and operational notifications by text message, email, or phone. These automated messages are sent on the basis of your consent and our legitimate interest in providing timely and accurate care communication.
Some of our communication tools may incorporate AI-assisted features including voicemail transcription, call categorization, automated phone attendants, chatbot functionality, and review response suggestions. These tools assist our staff in responding to you efficiently. Where required, we disclose the use of AI-assisted interaction in compliance with applicable law.
Personal information processed through AI-assisted tools is subject to the same access, correction, and deletion rights described in Section 9 of this policy. To exercise any of these rights, contact us using the information in Section 16.
We implement reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, disclosure, alteration, and destruction. These measures include encrypted data transmission (SSL/TLS), access controls, and periodic review of our data security practices.
No method of data transmission or storage is completely secure. We cannot guarantee the absolute security of information transmitted to or through our website.
In the event of a data breach that creates a real risk of significant harm to individuals, we will notify affected individuals and relevant regulatory authorities as required by applicable law, including the requirements of PIPEDA and BC PIPA.
Under PIPEDA and the BC Personal Information Protection Act, you have the right to:
To exercise any of these rights, contact us using the information provided in Section 16. We will respond to your request within the timeframe required by applicable law.
If you are a resident of a US state with applicable consumer privacy laws, you may have additional rights, which may include the right to know what personal information we have collected, the right to delete personal information, the right to correct inaccurate information, the right to opt out of the sale or sharing of personal information, and the right to non-discrimination for exercising your privacy rights.
We will respond to verified privacy rights requests within the timeframe required by the applicable state statute. To submit a request, contact us using the information in Section 16 or use the Do Not Sell or Share My Personal Information link available in the footer of our website.
We may share your personal information in the following circumstances:
We do not sell your personal information.
Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected personal information from a child under 13, please contact us immediately and we will take prompt steps to delete that information.
Our website may contain links to external websites and social media platforms. When you follow a link to an external site, you leave our website and your activity is governed by that site’s own privacy policy, not ours. We are not responsible for the privacy practices of third-party websites and encourage you to review their privacy policies before sharing any personal information.
Meta/Facebook Disclaimer: Our website links to and is associated with pages on Meta platforms, including Facebook and Instagram. Your use of those platforms, including any interactions with our clinic pages, is governed by Meta’s Privacy Policy and Terms of Service. We are not responsible for the data collection or processing practices of Meta Platforms, Inc. or its affiliates. We recommend reviewing Meta’s privacy policy at meta.com/privacy.
We retain personal information for as long as necessary to fulfill the purposes described in this policy, to maintain your client relationship with our clinic, and to comply with applicable legal, regulatory, and professional obligations. The specific retention period for different categories of information depends on the nature of the information and the purpose for which it was collected.
When personal information is no longer required, we take reasonable steps to securely destroy or de-identify it.
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other operational reasons. When we make material changes, we will update the effective date at the top of this policy. We encourage you to review this policy from time to time. Your continued use of our website following the posting of changes constitutes your acceptance of the updated policy.
Our website is designed, built, and maintained by VSA Vet Media Inc., a veterinary-focused digital marketing agency. In connection with these website management services, VSA Vet Media Inc. may have access to personal information collected through our website, including form submissions, analytics data, and cookie configuration data.
VSA Vet Media Inc. acts as a service provider to South Fraser Animal Hospital and processes personal information only on our behalf and in accordance with our instructions. For the purposes of applicable consumer privacy laws, including the California Consumer Privacy Act (CCPA), VSA Vet Media Inc. is a service provider and is contractually prohibited from using personal information for purposes other than providing services to us.
For privacy inquiries, to exercise your privacy rights, or to submit a complaint, please contact us at:
South Fraser Animal Hospital
31813 South Fraser Way
Abbotsford, BC V2T 1V4
Phone: (604) 855-0770
Email: southfraseranimalhospital@gmail.com
South Fraser Animal Hospital | Privacy Policy | Effective March 28, 2026
Prepared by VSA Vet Media Inc. — Internal use only. QA required before publishing.
